// Brand deals & media kit
Work with Uncle Zane
Uncle Zane (@unclezane_motorsepot) is a Malaysian car and motorcycle creator. He makes honest reviews, car-build vlogs and comedy for an audience that is almost entirely Malaysian, mostly male and aged 18 to 44. If you sell to people who drive, ride or modify, this is who is watching.
TikTok analytics, 8 Oct 2025 – 7 Oct 2026. Instagram insights, 11 Jul – 8 Oct 2026. Figures taken on 9 Oct 2026.
// The audience
Who is watching
Mostly Malaysian men aged 18 to 44: the years people buy, maintain and modify their own cars and motorcycles.
- LOCALMore than 9 in 10 viewers are in Malaysia, so very little of your spend lands outside the market.
- BUYING AGEMost viewers are 18 to 44, old enough to own the car and pay for the parts.
- CAR PEOPLEThe content is cars, motorcycles, parts and builds, and so is the audience it attracts.
// What performs
Top videos
The five most-watched Instagram reels from the last two years. Car features and reviews travel furthest.
| Reel | Views |
|---|---|
| Mencari kereta senang maintain… | 2.3M |
| Kereta yang senang maintain, parts murah… | 1.1M |
| Wira murtad?? Boleh sapu FL5?? (with Troublemakers Studio) | 625.7K |
| Hybrid yang antara terpaling handsome… | 608.3K |
| Siapa cepat dia dapat!… | 401.9K |
Instagram insights, all content sorted by views, two years to 9 Oct 2026.
// What you can book
Ways to work together
SPONSORED CONTENT
Your product or service built into a video in Uncle's own style, posted to TikTok, Instagram and Facebook.
PRODUCT REVIEWS
Hands-on reviews of cars, motorcycles, parts and accessories. #ReviewYangJujur: Uncle tests it himself.
AMBASSADORSHIP
Longer partnerships across a series of videos, like the SCHAFFEN brake pad partner store.
EVENTS
Launches, track days, karting and workshop openings, covered on the day.
Concept, shooting and editing are handled in-house by ZNX Creatives.
// Track record
Brands Uncle has worked with
- SCHAFFEN · performance brake pads and rotors, partner store
- Profender × Autoclinic Malaysia · adjustable suspension, two videos
- Kamatto · car carpets
- Yung Motorsport · go-kart battle of the influencers
- NFS Rooftop Gokart Penang · venue feature
- Troublemakers Studio · apparel
- KWrap · car wrapping
- Kent Chin Exhaust · exhaust build
- Drew Garage · car features
- Biadap Cult · Myvi feature
// FAQ
Quick answers
Who is Uncle Zane?
Uncle Zane (@unclezane_motorsepot) is a Malaysian content creator who makes honest car and motorcycle reviews, car-build vlogs, automotive product reviews and comedy on TikTok, Instagram and Facebook.
How do I book Uncle Zane for a brand deal?
Email collab@unclezane.com or WhatsApp +60 12-996 3664 with the brand, the product and your timeline.
Who watches Uncle Zane?
Mostly Malaysian men aged 18 to 44. On TikTok, 93.7% of viewers are in Malaysia, and the audience is 84 to 90% male across TikTok and Instagram. A full media kit is available on request.
How big is Uncle Zane's reach?
4 million TikTok viewers in the 12 months to 7 October 2026, and 3.38 million Instagram and Facebook views in the 90 days to 8 October 2026. His most-watched Instagram reel has 2.3 million views.
What kind of brand work does Uncle Zane do?
Sponsored content, product reviews, brand ambassadorships and event appearances, mainly for automotive brands: cars, motorcycles, parts, accessories, workshops and motorsport venues. Video production is handled by ZNX Creatives.
Which brands has Uncle Zane worked with?
SCHAFFEN brake pads, Profender suspension with Autoclinic Malaysia, Kamatto car carpets, Yung Motorsport, NFS Rooftop Gokart Penang, Troublemakers Studio, KWrap, Kent Chin Exhaust, Drew Garage and Biadap Cult.
// Get in touch
Ready to work together?
Tell us the brand, the product and your timeline. We reply fast.